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MEXLAW > Newsletter

What is the importance of registering a trademark?

For the consumer, the brand is what distinguishes one product from another, regardless if it is closely related or even if the products offered are of the same type.  This creates brand loyalty which is a valuable asset reflected in the financial statements of a business under the category “goodwill” or “intangibles”. That brand is what will ultimately generate in the public that awareness of quality of the product or service that is being offered.  It will make a different impression from the rest of the products of the competition. Therefore, the registration of the trademark and its corresponding logo is an...

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Car Insurance in Mexico

Mexican Law stipulates that only Mexican licensed insurance companies can provide the type of auto insurance coverage that is recognized and accepted by Mexico’s legal system. Be aware you will need to purchase automobile insurance in Mexico, although you may think you have comprehensive car insurance from Canada or the US, you may find that is not enough if there is an accident. Canadian or American insurance holds no legal jurisdiction in Mexico. This means that you are required to buy separate insurance for your car while you are driving in Mexico. If you are uninsured and become involved in...

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